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Attheraces Ltd
James House, 18/21 Corsham Street, London N1 6DR, UK
Tel: +44 (0)20 7954 3000   Fax: +44 (0)20 7954 3001
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Director/s & Staff: CEO: Matthew Imi, Financial Director: Kevin Robinson, Legal Director: Teresa Walsh
Other details: Attheraces is a horse racing media rights broadcasting company, broadcasting racing from the Premier 28 race courses. The company combines live racing pictures with the ability to bet directly via the internet, interactive television, telephone and various wireless media. attheraces.co.uk, with live video streaming, was launched in December 2001, the attheraces idtv channel (Sky Channel 408 & Teletext 534) on 1 May 2002 and telephone betting (0800 038383) on 10 June. Its principal objectives are to increase live coverage for British racing, and to raise its profile and popularity across the widest audiences, thereby maximising its revenues for the sport.